October 15, 2009
Guest Blogger: Jeff Lail is the Assistant Student Center Manager of the Brower Student Center at the College of New Jersey. His position integrates student center management as well as student activities and programming. You can read more of his work at the Student Affairs Collaborative blog as well as his personal blog.

Will Social Media be used to increase student learning outcomes?
We’ve heard a lot of discussion lately in student affairs about whether or not our departments would benefit from using technology and if we should use it to assist us in accomplishing department goals. These are all very important topics to discuss, especially when considering venturing into the scary world of social media
Web 2.0, popularly called social media, provides our students with an amazing opportunity to share themselves and what they do with literally the entire world. This can provide multiple benefits to their lives, from connecting them with other people of like interests to building their professional networks. Not to mention the intrinsic benefits of practicing their writing, building their communication skills by keeping up with old friends and new friends, or trying out a new area such as photography and sharing these attempts with the world.
Most of the education on Web 2.0 and social media taught on campus is, “Don’t post this and dont say that! Or it’ll get ya in the end!” We tell our students not to post pictures of themselves on Facebook engaging in debauchery, not to say things that are offensive and not to treat the internet as a free space to do whatever they want. But in my experience, we don’t do enough to tell our students what TO do. Technology should never be a burden but instead should be a tool to improve productivity and get the maximum worth for our efforts. If this is not the case, we are either using it wrong or the technology isn’t worth our time.
I wonder if the day is upon us when we will have learning outcomes and education for our students on how to use social media to benefit their professional life. If I were to write these outcomes they might include some things like sharing your best work, finding other people with similar interests through Twitter and pursuing your passion for photography by posting pictures on Flickr.
We are in an unprecedented time where students can impact their lives from their own home computer through social media. With any change comes significant positives and negatives, but much like OrgSync attempts, we can educate our students on how to make the most out of these new technologies instead of simply trying to scare them into not doing something wrong.
Original image of Jump on the Social Bandwagon.