Cindy Royal is an assistant professor in the School of Journalism and Mass Communication at Texas State University in San Marcos. Cindy and I met on Twitter, when I volunteered to be interviewed by one of her student bloggers during SXSW Interactive. You can view the OrgSync SXSW interview here. We were excited to see social media being taught in the classroom and were even more excited to help students get hands on experience using social media!
As another SXSW Interactive comes to a close, I am pleased to be asked by OrgSync to provide some of my observations from this year’s event. I have attended the festival for many years, and this was the second year that I invited a team of student bloggers to cover the event. Our coverage, including photos, videos and archives of live stream interviews can be found at www.sxtxstate.com. SXSWi is such a fantastic opportunity for students to engage with concepts we discuss in the new media concentration in which I teach at TX State University in San Marcos. It is the most important conference that I attend each year, introducing me to new ideas that will be affecting media in the future.
This year’s programming was outstanding. From impressive keynote speakers like Chris Anderson, editor of Wired and author of two important books, The Long Tail and Free, and Tony Hsieh, the CEO of the online shoe retailer Zappos to outstanding panel discussions dealing with the future of social media, trends in journalism, Web design concepts and the direction of overall online experience, SXSW once again proved that Austin is the place to be in March. Additional highlights for me included discussions by Gary Vaynerchuk of Wine Library TV and Kathy Sierra. Their enthusiasm for online endeavors is infectious and inspiring.
Overall, I think two broad themes emerged from this year’s festivities.
The first is the focus on the user experience (UX). Where five years ago content was considered king, now it’s about what your users get to do on your site. The interaction must be two-way, and it must be relevant to the communities you support. The second theme has to do with the ubiquity of social networks. In her talk entitled “The Future of Social Networks: Social Networks Will Be Like Air, ” Charlene Li explained that we are moving to a universal identity and single social graph in our usage of these networks, and that we will eventually no longer use fragmented platforms and identities. This goes beyond a mere aggregation of existing platforms and requires a few major players to emerge as focal points of this interaction.
In regard to the activity of my students at the festival, I am very proud of the work they did on the blog. I was energized by their enthusiasm coming out of panels and discussing topics, asking questions and interacting with attendees. They worked extremely hard to not only gain knowledge for themselves, but to share that knowledge in the various ways that they have learned in our program, through blogs, video, photos and social media; lots of simultaneous learning and practice. The weeks prior to SXSW included the design and development of our site, promotion via various social media platforms including Twitter (@sxtxstate) and Facebook and the creation of content in the form of previews and tech news updates relevant to SXSW topics. While this activity was supervised by me, the students were completely in charge of the direction and execution. For this, they have a lasting archive of their experiences and something they can reference in the future.
We even tested live stream capabilities by doing a live interview from the convention center each day. You can find the archive of these interviews under the Live Stream tab on the site. We met Jeff and Eric of OrgSync on Sunday, and they were kind enough to spend some time with us talking about their collaborative online campus offerings. In addition, we interviewed panelists from The New York Times and Chicago Tribune, as well as business owners who were in attendance to gain new insight into technology trends.
The SXSWi team, of which several of my former and current students are a part, put on an amazing event each year, and continue to improve with each successive year. I don’t know how they’ll top 2009, but I’m already looking forward to March 2010. If you deal with technology and media in any manner, I highly recommend attending SXSW. And, if you can stick around for the second part of the week, the music’s not too shabby either. See some of the pictures and videos I shot during some of the music showcases at www.onthatnote.com. Hope to see you in Austin next year.
Tags: bloggers, Cindy Royal, SXSWi, Texas State University
[...] And, in April I was asked by the educational site OrgSync to write a post about my students’ SXSW project: TX State Student Bloggers Cover SXSWi [...]
She’s assertive but not combative. ,
As a graphic web designer , I’m truely glad to see that someone thought to post this topic.
Quite a few people don’t grasp the concept of what all is involved in our field, and I think also we are many times not appreciated enough
or taken for granted. Never the less I’m immensely glad to see that you may feel the same way I do , thanks so much for your blog!